01 September 2007 West Palm Beach, US
Today OFFICE 1 announced the forthcoming introduction of office product superstores in Peru.
The master franchisee, T-Copia, owns thirteen sophisticated, Kinko-like, service centers in Peru and three photocopy centers under the name Peru Copia. Additionally, the master franchisee is the exclusive distributor of Canon office machines for Peru with a list of some 10,000 office customers and a large sales force calling on these accounts.
OFFICE 1 believes it has found in T-Copia an exceptional master franchisee for entering the $400 mm office products market of Peru. The plan is to launch the first 300m2 superstore in a company-owned building in the center of Lima. Following this launch the three Peru Copia stores will be converted to OFFICE 1.
Starting in September 2008 an OFFICE 1 section will be created inside the thirteen T-Copia stores in Lima at the rhythm of one store per month for a minimum of six conversions in 2008.
Sub franchising with a focus on converting existing copy centers will start in 2009 after all T-Copia and Peru Copia stores have been re-configured.
Mark Baccash stated: “The fact that the master owns well located stores in Lima and the synergy with the Canon sales force should ensure that the chances for success are greatly enhanced.
The combination of the Mexico (earlier this year) and Peru launches will provide the necessary traction for OFFICE 1’s expansion into a number of fast growing emerging markets in Latin America.